JavaScript Tracker

The JavaScript Tracker supports both synchronous and asynchronous tags. We recommend the asynchronous tags in nearly all instances, as these do not slow down page load times.

📄️ Quick start guide

Getting started with sending events using the JavaScript tracker is very similar to other web analytics vendors like Google Analytics, Adobe Analytics, etc.

🗃️ JavaScript Tracker v3 Reference

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🗃️ JavaScript Tracker v2 Reference

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📄️ Migrating from v2 to v3

A number of features which have been deprecated for a number of v2.x releases have been removed in v3 and a new API for track methods has been introduced which is a major breaking change.

🗃️ Self hosting the JavaScript Tracker

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📄️ Third Party CDN Hosting

Hosting sp.js

🗃️ Cookies & Local Storage

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🗃️ Google Tag Manager Custom Template

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📄️ Snowplow Plugin for getanalytics.io

The Snowplow JavaScript Tracker can now be deployed directly into your web and node applications using the analytics and @analytics/snowplow NPM packages.