Recipes and tutorials

Unleash the power of your behavioral data

If you're looking for more guided approaches that contains information about tracking and modeling your data, check out all our Data Product Accelerators!
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📄️ Derived Web Analytics Queries

A selection of useful SQL queries to run on the derived dbt web package data

📄️ Web analytics

Learn how to aggregated user data into sessions

📄️ Marketing attribution

Get started with attribution modeling using Snowplow

📄️ Funnel analysis

Identify where your users might be struggling or dropping off

📄️ Querying your Try Snowplow data

This recipe is currently specific to Try Snowplow.

📄️ Basic tracking design and setup

Let’s say we want to track a custom event when the following form is filled:

📄️ Content analytics

Get better insights into how your content is performing

📄️ E-commerce analytics

See how different products are performing in an e-commerce store

📄️ Anonymous tracking

Capture Snowplow web events without user or session identifiers, without IP addresses and without setting any cookies

📄️ Single customer view

Explore user stitching based on Snowplow's various web user identifiers

📄️ User engagement

Aggregating user behavior beyond sessions

📄️ Understanding bad data

Learn how to access and understand any bad Snowplow data you might have collected